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Affiliate marketing is one tough business. Everyone
online today is looking to make or save money in any way they can.
In the good old days when internet marketing was in its
infancy, most of the people who clicked on your affiliate links used
to purchase without a second thought... but, now as times are
getting tougher, and visitors getting more cynical, you'll be amazed
at the number who won't! Just one flaw in a system and you will
find dozens of unscrupulous people waiting to exploit it. Same goes
for affiliate commission tracker systems. People who know how to
manipulate the system will replace your affiliate ID with theirs and
"hijack" your commissions.
Most affiliate links are some
form or the other of http://www.thesite.com/?YOURID
Where
your affiliate id is passed as a parameter. A thief has to simply
change the "YOURID" part to "THEIRID" to put your money in their
pocket.
In other cases, there are visitors to your site who
simply can't stand the thought of you "making money off them" so
they bypass you by simply chopping off the end of your affiliate
link that contains your ID.
Instead of buying from
http://www.thesite.com/?YOURID, the bypasser will simply "chop off"
the affiliate ID at the end and simply buy from the plain URL
http://www.thesite.com/ --without your affiliate ID attached!
Bam! you just got cheated out of your rightful commission.
Studies have shown that this phenomenon causes about 30%
lost sales.
By following some of these simple tips you will
be able to at least confuse most hijackers and, in many cases, often
disarm them completely.
You might notice I said most and not
all. This is because if the hijacker is well versed at html and
javascipt he will be able to eventually get to your affiliate link.
However, most hijackers are just opportunists who will only act if
they see an easy buck and its this segment that we can beat.
The simplest way to hide your affiliate links is using a
javascript redirect page.
This is where you hide your
affiliate link in a page on your site using a simple javascript that
redirects people to your affiliate link.
This way your
"naked" affiliate link is not exposed in your actual email messages
and ezine ads, but people get redirected to the true affiliate
link.
One possible drawback of this method is that some
affiliate programs, like clickbank for example, expose the affiliate
link along with your ID in the browser address bar.
So if
the viewer is eagle-eyed he will notice that he's been redirected
through an affiliate link.
A safer method to hide your
affiliate links is using a zero-frame or "invisible" frame that
masks the affiliate link by making it appear you are sending people
to a page on your website. In reality, you are actually sending them
to your affiliate link.
This technique is also used by many
domain redirection service sites.
Unfortunately if the user
views the source of the page. He know whats that you've loaded an
affiliate link.
The solution is to use javascript encryption
to scramble up the page code.
Even though there isn't a 100%
perfect solution to this problem, if you want to get paid more often
through your affiliate links, make sure it's not obvious you're
referring people to an affiliate link.
If they can't see
that its a affiliate link, lower the possibility of you getting
stiffed of your commission.
If you are looking for a tool
that lets you do all this plus earn affiliate commissions even from
those folk who dont click your affiliate link then do check out
Covert Affiliate at
http://www.novasoft-inc.net/covert-affiliate
About the Author
Satyajeet Hattangadi is the Owner of Novasoft Inc
(http://www.novasoft-inc.net), a software solutions provider, who
specialize in affordable customized software solutions.
This
article may be reprinted as long as the text and resource box are
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Websites
Satyajeet Hattangadi
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